es · chew · al (n.) — Our name derives from the transitive verb “eschew”: to dread, or shun. To eschew something isn’t simply to avoid it. You eschew what you find morally wrong or repugnant — such as paying more than you need to.
ABOUT
Why Eschewal
Ed Schor is a New York and Florida licensed real estate broker and a New York-barred attorney experienced in real estate, asset protection, and commercial transactions. That background isn’t decorative — it shapes how Ed reads a contract, anticipates problems, negotiates on your behalf, and interacts with your own legal representatives in completing a successful purchase. After all, the doctrine of caveat emptor (“let the buyer beware”) still has relevance in modern real estate transactions, making informed, independent buyer representation as important as ever.
The Affiliation
Eschewal is the name of Ed’s business, formally affiliated with R New York, one of the city’s largest residential brokerages — giving Ed full access to its resources and support without the overhead that drives up cost.
Exclusively Buyers.
Exclusively New Development.
Ed works only with buyers, only in the new condominium market. No divided loyalties. Every bit of his expertise is directed at a select group of clients pursuing significantly priced new-build properties sold directly by the builder — identifying the right unit, analyzing comparable sales, structuring and negotiating the deal, and guiding buyers through a process that is genuinely complex and often opaque.
Value and quality are not in conflict. They’re the point.
The rebate is made possible by Eschewal’s lean, independent structure — not by any compromise in service. You get a seasoned attorney-trained broker working exclusively for buyers, backed by one of New York’s leading brokerages, with a rebate that can amount to tens of thousands of dollars.
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